About Us

Lil’ Hustler Tackle Co ® was founded in 1968 in Oklahoma by Roy Whittington. Roy began his dream to bring a quality bait into the industry as most businesses, in his home. He continued this quest for over thirty years. In June of 2000 with the desire to bring an American made premium product to market we decided to acquire this Oklahoma founded company.

We here at Lil’ Hustler believe we are holding true to Roy's original vision by introducing a premium spinnerbait, the Escort Tournament Series Spinnerbait is a fish head style bait with a multi layered fishlike finish, molded eyes, top of the line ball bearing swivel, skirts as well as premium hooks and premium gold, silver copper as well as matching painted blades.

The Lil’ Hustler Pro Model Jig with a unique design style head has already acquired a proven place in the tackle box, with unbelievable action and hook setting ease. Following the pitching jig, Lil’ Hustler has introduced the Lil’ Jiggle finesse jig which you need when the fish are finicky. Also, the Lil’ Hustler Swim Jig, with a style and design for the fisherman that desires to offer that big one a different presentation.

In 2003, we introduced “The THUMPER” which is a buzzbait with a 3 inch blade which can be slow rolled for a different presentation then most on the market. Rounding out the buzzbait line, the Okie Twister with its counter rotating blade combination and the Viper with a four blade noise making combination. Lil’ Hustler, with success in the bass fishing field has decided for 2005 to introduce our self to the Musky fisherman with our premium quality bait. We have introduced a musky size “Escort Spinnerbait” with an 8/0 premium hook in 1 oz, 11/4 oz and 11/2 oz.. We are now braking ground with a fish head style swim jig, “ Super Swim ”, just add your desired trailer. We believe you will be more then satisfied with this new jig. Lil’ Hustler has not stopped with these new musky baits but we believe the new Lil’ Hustler In Line will be a staple for the Musky angler.